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Issue of January 2007
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Intellicon-Sirit joint venture

Automatic Identification and Data Capture as a technology is still in its growth stage in India. There are a few rollouts and a few customers and the market is steady at about a 40 percent annual growth. But the introduction of Radio Frequency Identification (RFID) technology giant Sirit could speed up the technology’s growth in India.

Intellicon, an India based Automatic Identification and Data Capture (AIDC) company, has recently entered into a agreement with US based Sirit that develops, manufactures and sells Radio Frequency Identification (RFID) technology. The Indian market is gradually beginning to see growth in terms of more users. Retail seems to be the driving force for these technologies currently. Hence, there is a high possibility that the RFID and AIDC markets, when together, will meet higher sales from two major segments – Point of Sales (PoS) and supply chain. "The current growth of RFID and AIDC put together is 40-50 percent" informs Sameer Parekh, Managing Director, Intellicon.

Contrary to popular belief, these technologies are not limited to products being scanned in a superstore. Enterprises dealing with supply and manufacturing are the ones to reap highest benefits of such technology. This partnership is expected to change the way toll is collected on Indian highways. However, the biggest obstacles in the way of organisations adopting these technologies seem to be product and data volumes and ROI. It would not be a very good idea for an organisation with small volumes of products manufactured to go in for RFID readers.

 
     
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Indian Express - Business Publications Division

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