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Issue of September 2006 

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ERP for Suguna Poultry

Coimbatore-based Suguna Poultry Farm has completed the implementation of Oracle E-Business Suite (Oracle Applications). With this, Suguna says it has become the first Indian poultry farming company to use a world-class enterprise applications suite from a global software vendor for ERP and management of other key business processes.

Speaking on the occasion, B Soundararajan, the company’s Managing Director said, “We were the first to execute contract farming operations for the benefit of Indian farmers, and today we are the first to implement ERP in this industry. We have always stressed on leveraging information technology to the core to reap its benefits. This implementation helps us in setting up a robust information system to support our current and future growth. In order to support our aggressive business growth and rising IT needs, we decided to implement Oracle applications. We expect our operational efficiency and employee productivity to attain tremendous improvement with this implementation.”

The Oracle Applications implementation, which was completed in eight months, extends across Suguna’s corporate office, nine regional offices, 100 branch offices, six grandparent poultry farms, 120 breeder farms, 30 hatcheries, 10,000 broiler farms, around 25 feed mills, and five transportation offices. With more than 10,000 farmers from 270 business locations across India feeding Suguna’s supply chain, IT has always been an integral part of the company’s growth plans.

The Oracle Applications modules implemented at Suguna include enterprise resource planning, advanced pricing, enterprise asset management, self-service work request, incentive compensation, advanced supply chain planning and brand optimisation.

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Indian Express - Business Publications Division

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