In favour of outsourcing
Process Outsourcing (BPO) is an emotional as well as a political issue. It represents
different things to different people and to different countries. Large MNCs
equate BPO with cost effectiveness and business benefits, while the workforce
associates it with job losses and layoffs. It has snowballed into a political
issue. Governments of countries like the US and Britain claim that BPO not only
takes away the jobs from their citizens but also create security issues by offshoring
important and sensitive business and other data. For the third world countries
like India, China and Philippines, the BPO industry has become a major source
of income for its educated class and at the same time brings valuable foreign
exchange to the country.
The Black Book of Outsourcing by Douglas Brown and
Scott Wilson is a practical guide that gives the necessary information to manage
the changes and challenges faced by white-collar workforce of developed countries.
It also shows the positive aspects of outsourcing and its overall theme is that
even for the developed countries like the USA, outsourcing is good for the economy
in the long run.
The language of the book is simple and well paced. It is targeted at a large
audience base. This includes the corporate executives who are looking to buy
outsourcing services and are in search of proper outsourcing vendors. Secondly,
the BPO entrepreneurs who want to establish their own outsourcing firms. It
also targets the white-collar job seekers, especially those who have been displaced
by the outsourcing phenomena. It guides them how to launch a new career and
find a proper job in the new global economy.
The book is divided into three parts. The first part focusses on how to plan,
lead and manage the outsourcing initiatives. It educates the reader on the myths
about outsourcing, which it claims are based on fear, misinformation and conflicting
information. It then reveals the startling truth by claiming that outsourcing
is not a threat to the US and European economies, but an opportunity to improve
productivity and bring in prosperity. It also warns that if the alarmists are
allowed to get away with their misinformation then this opportunity will be
|Title : The Black Book of Outsourcinghow
to manage the changes, challenges and the opportunities
Author : Douglas Brown and Scott Wilson
Publisher : John Wiley and Sons Inc
Price : Rs 1,390
Entire chapters are dedicated to important aspects like assessing
cost, benefits and risks for the outsourcing venture. It also has a chapter
on outsourcing options, selecting suppliers and vendors, conducting negotiations
and making outsourcing contracts. The book carries an exhaustive 50 plus page
vendors directory to find top outsourcers and a guide on how to avoid
common outsourcing mistakes.
The second part of the book focusses on job seekers. It provides the know-how
and strategies for success in the new global economy. It teaches them how to
market themselves, what are the hot jobs in outsourcing and how to actually
find an outsourcing or offshore job. This includes a huge list of outsourcing
resources available on the Web.
The third part of the book favours the brave who dare to charge down the entrepreneurial
path to outsourcing. It also provides practical tips about how to capitalise
on the outsourcing start-up boom and how to start and manage the outsourcing
Although the book is for the global audience, many of its tips are relevant
for the Indian audience as well. In essence, it gives a convincing argument
in favour of outsourcing. It reinforces the arguments with facts and figures
and goes on to claim that outsourcing is the best thing that has ever happened
to the western world since the industrial revolution.
It makes business sense to outsource the work, which the company is not efficient
at or which is too costly or beyond the control management. So the company can
focus on its core strengths and have a tight control on the outsourced processes
at the same time. Consequently, companies will be able to provide better performance
and quality at a lower cost. This, in turn, will lower the cost of goods and
services for people around the world and at the same time raise the standards
of living in low wage countries. This will allow the Americans and Europeans
to have surplus money, which they can spend on buying and creating new products
and services. Hence, a win-win situation for all.