SMS interactive service from The Indian Express group

The Indian Express launched its interactive service in an alliance with Mobile2Win on 8558 on October 20, 2005. The service offers a host of interesting products and includes opinion polls, news, content-related promotions as well as mobile content.

Speaking about the new activity, Gautam Mukerjea, Head, Corporate Business Development, Indian Express Group said, “The Indian Express has recently launched its ‘India Empowered’ campaign and the editorial series is also currently underway. Launching of the SMS platform is yet another way to empower readers. The Indian Express has a special relationship with its readers and this interactive service will serve to strengthen this association even further.”

The rollout will be initiated on the India Empowered platform and will enable readers to interact through editorial and entertainment-led activities. The service will soon be available on all Indian Express Group publications.