Video conferencing: an emerging need
Organisations are constantly looking for ways to reduce the
expenditure incurred by staff travelling around the globe for meetings with
clients, vendors, partners, suppliers and others. With broadband technologies
making the Internet a viable option, Web conferencing is slowly gaining ground
According to a study by Frost & Sullivan, in 2005 theres been a significant
increase in adoption Web conferencing in the enterprise market. Emerging businesses
will increase the adoption of this service as prices of hardware and bandwidth
fall, and awareness about the technology is spreads in the market. The Asia
Pacific market for Web conferencing was worth $7.53 million in 2003. The market
is expected to grow at a compound annual growth rate of 27.2 percent till 2010.
Speaking on the initiatives being taken by Reliance WebWorld, Sunil Buch, the
companys Head of Marketing said that video conferencing is not just for
the corporate but has the ability to touch the lives of the common man. Buch
give examples of how emerging businesses and large enterprises can save time
and resources while recruiting employees and make a difference in the output
of the organisation.
Counting the advantages of the technology, Buch pointed out that it reduces
cost and time associated with travelling, coordinates communication, and utilises
the ability of broadband for sending information. He also showcased how companies
are using the technology for the launch of their products and carrying out campaigns.
According to analysts, the verticals that have been adopting the technology
are IT and BPO.