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Issue of April 2005 

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What we learned from the red chilli controversy

EAN India has advised that the current SUDAN 1 crisis affecting Indian chilli exports needs to be used as an occasion to pay heed to the critical need of implementing 'traceability' and speedy recalls in supply chains.

EAN India was set up in India in 1996 as a joint initiative of the Government of India and Indian Industry to administer and promote the use of the EAN.UCC system of numbering to Indian trade and industry. This institute is affiliated to EAN International, Belgium, which is a global supply chain standards provider.

Elaborating on the importance of traceability in supply chains, Mr. Ravi Mathur, CEO, EAN India said, "The SUDAN 1 crisis affecting Indian chilli exports has highlighted an important need for speedy and accurate product recall. This allows to pinpoint the source of the products and facilitates selective product withdrawals instead of mass recalls, which irreversibly damage the brand equity of the industry and the country."

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Indian Express - Business Publications Division

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