Manipulating the Mindset
||Title: The Toyota Way
Author: Jeffrey K. Liker
Publisher: Tata McGraw Hill
Price: Rs 250/-
Obviously impressed by the evolution of Toyota's corporate
culture, which he believes is a derivative and representative of Japanese social
culture, Liker has put forth the 14 management principles that put Toyota on
the global map of manufacturers.
The story of Toyota begins with the Toyoda family. Eiji Toyoda inherited the
spirit of innovation and desire to try everything hands on from his family.
initiated the company, he shed any pride, and was only too willing to learn
what Ford was doing right to maintain its number one position among car manufacturers.
After that there are certain pillars of management he established that was to
benefit the company through all its rough times.
There are certain striking fundamentals of the Toyota way:
strive for improvement, even if the targets are met.
any defect to pass, therefore producing top quality products 100 percent of
Level out the
work so you work like the tortoise rather than the hare
Use the pull model rather than the push
the number of steps in every process. This saved time and energy at several
Trust, responsibility and reliability is what the Toyota philosophy revels in.
To keep the trust of both partners and customers it follow the zero violation
principles. Therefore once a policy is set it cannot be changed for anyone.
Unlike most companies the aim of Toyota is not to be profitable in-house. The
mission and guiding principle is "reasonable return" to the stock
holders, who it considers the real owners of the company.
Most importantly Toyota successfully instilled a pride and responsibility in
the mindset of every employee to exceed customer requirements.