A strategy to consider
Executives in top management need to act quickly to stay ahead of competitors,
adjust to changing market dynamics, devise programs for employee/skills retention,
meet shifts in their value chains and keep up with new technologies. And these
things change at breakneck speed. That's why successful executives have good
strategies in place.
But what exactly is meant by 'Strategy'? These authors say that Strategy is
one of the most used and abused words in the corporate lexicon. No two executives
will have an exact definition of this term. The authors define Strategy as the
framework of choices that determines the nature and direction of an organization.
The Art and Discipline of Strategic Leadership presents a proven approach to
strategy that meets day-to-day challenges head on. The book also suggests concepts
and processes to help improve strategic performance, arguably the most important
aspect of a senior executive's work.
The foundation of this book is the unique five-phase model for strategy formulation
and implementation developed by Kepner-Tregoe. The effectiveness of their model
has been demonstrated in a wide variety of public, private and not-for-profit
organizations around the globe.
But strategy isn't built on theory and fictitious examples alone. What one
needs are real examples of how the integrated approach has been deployed in
some of the world's leading organizations. This book details examples from the
Bank of Ireland, British Airways, Corning, Crown Greetings, Hallmark International
Title: The Art and Discipline of Strategic Leadership
Authors: Mike Freedman with Benjamin B. Tregoe
Publisher: Tata McGraw-Hill
Price: Rs 225/-