EMC pulls ILM, Software, Services from magic hat
Langkawi, Malaysia -- Traditionally, EMC has been known as a storage hardware
company offering affordable disk-based systems. But EMC (an acronym for its
three founders) has just reinvented itself and wants the world to know that
it is also a software and services company. While making this announcement on
February 11 at a South Asia Press Symposium here, EMC also unveiled new storage
solutions and revamped its product lineup. The company believes its Information
Lifecycle Management (ILM) strategy can help its customers gain strategic control
over their information efficiently and cost-effectively.
Steve Coad, General Manager, EMC South Asia, said, "As a sweeping change
continues across the storage industry, EMC has kept a laser focus on tiered
storage platformsa key foundation of information lifecycle management.
Today's announcement demonstrates this focus and showcases the industry's broadest
and most capable lineup of tiered storage offerings."
EMC also unveiled a new strategy that will help it become what it calls "The
Ultimate Information Lifecycle Management Company."
EMC wants to be an end-to-end tiered storage platforms company. It believes
increased focus on software and services can help it achieve this objective.
In fact, the breakup of its information storage revenues for Q4 2003 asserts
About 51% of its Q4 revenue came from hardware systems, 24% from software and
24% from services. EMC reported total consolidated revenue for Q4 2003 as $1.86
billion. In 2000, EMC was seen mainly as a hardware company with 76% hardware
For Q4 2004, EMC is targeting 28% for software revenue and 25% for services.
The rest (47%) will come from hardware.
Evidently, software will be the major focus and EMC is banking heavily on its
India development center to help it achieve its target 28% software revenue.
Last November EMC said it would invest $100 million in India over five years.
Over half this will go into R&D, the rest towards market development and
partnerships with network integrators.
On the sales and services side, EMC says India and Thailand are its fastest
growing regions. "We will be focusing on penetrating the enterprise segment,
not just the MNCs, but also the domestic companies," said Jon Murray, Regional
Program Manager, EMC South Asia. "We shall be going after the SMEs. While
we continue to pursue the BFSI and Telco verticals at the high-end, we also
want to target Government, Media and Entertainment industries. We want to serve
customers in more Indian cities, through our channel and EMC India."
EMC's tiered storage platforms now span high-end, mid-tier, NAS and CAS (Content
Addressable Storage) segments. In the high-end segment, EMC launched its new
Symmetrix DMX-2 systems. The mid-range lineup sees new Clariion (CX300, CX500
and CX700) systems.
EMC is also offering a NAS gateway (Celerra NS700G), an integrated NAS system
(Celerra NS700) and a Data Mover (Celerra CNS 514).
EMC's new CAS system (Centera) supports native mainframe connectivity and is
ideal for storing fixed-content digital assets in mainframe environments.