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Issue of February 2004 

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NASSCOM launches Speaker Club SME Forum

National Association of Software & Services Companies (NASSCOM), under the aegis of NASSCOM SME Forum, announced the launch of Speakers Club. The club will provide an interactive platform for SME's to share best practices and learn from industry leaders. The club will meet regularly on different topics of interest to the SME membership. This would be at the broader strategic level as well as at the operational level, and it will be done through a series of seminars and presentations for the SME member companies, by leading software and service companies.

The first such initiative in this direction is an interactive session on 'Marketing & Growth Strategy for SMEs'. This interactive session will allow SME companies to brainstorm and create marketing vision for their respective business, either by collaborating with leading players or creating their own niche market segment. The seminar will also focus on how a company can build on its USP, and how it can differentiate itself from competition with its business model.

Speaking on the occasion Mr. Kiran Karnik, President, NASSCOM said, "NASSCOM, through its SME Forum, is keeping this segment on the radar screen and undertaking initiatives that benefit the sector. Through this seminar, NASSCOM is facilitating interaction between the SME companies and large players so that learning can take place through information and experience sharing. Larger companies share best practices and market strategies to enable SME companies to compete effectively in the market."

The objectives of the NASSCOM SME Forum are:

  • Provide an interactive platform for the SME members in the region
  • Share information, best practices and interface with visiting delegations
  • Define local issues that impact business
  • Mentoring from industry experts
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