'Spam will cause huge losses'
Spam is becoming a big nuisance in the corporate world.
Gartner analysts predict that left unchecked, spam will comprise over 50 percent
of corporate e-mail by 2004. According to the Ferris Group, in 2003, corporations
will cause $10 billion in costs related to spam. But there's a new service that
keeps a check on spam, and it could minimize the amount of unsolicited mail
that reaches your Inbox. (Ed: A Spam ROI calculator is available on www.trendmicro.com)
Spamming has become relatively easy since e-mail protocols
are easier to forge, user addresses are simple to harvest, and there is virtually
no cost involved with sending out spam. In response to the need for anti-spam
tools to handle this increased threat, Trend Micro has introduced a Spam Prevention
Service that offers subscribers a flexible defense system. Trend says its service
has anti-spam rules, which are frequently adapted to provide effective protection
against the latest spam threats. The service leverages gateway scanning software
to block non-productive and malicious spam before it enters the network.
Once a message is defined as spam, Trend Micro Spam
Prevention Service enables IT security administrators to take pre-defined actions,
such as tagging, delivering or re-routing the message. IT security administrators
can also configure spam prevention sensitivity in five categories: hate mail,
get-rich-quick solicitations, messages containing sexual content, bulk mail,
or commercial spam. This level of user-configuration allows customers to apply
the level of granularity to spam detection that they need, while offering the
most optimal performance possible based on these user-defined filtering rules.
Beta test results suggest that Trend Micro Spam Prevention Service can potentially
block 90-95 percent or more of spam, with a very low occurrence of incorrectly
identifying messages as spam.
The Trend Micro Spam Prevention Service is immediately
available in India. For more details see the ‘Shelf Space’ section of this issue
or log on to www.trendmicro.com