Citrix transforms for enterprise level services
After catering to medium-sized businesses,
Citrix is undergoing a transformation in India and repositioning itself for
enterprise level services. According to Phil Osborne, Senior Consultant, Alliance
Business Unit, Citrix, "India is undergoing a change and there has been a phenomenal
growth in the business especially in the big enterprise segment. According to
IDC, 96 percent growth has been registered in the server-based computing/thinclient
market in the Asia-Pacific region, including Japan.
|Phil Osborne, Senior Consultant, Alliance Business
Citrix has a new product strategy—all its
products will be integrated into the Citrix MetaFrame Access Suite, described
as the access infrastructure, a suite of software solutions that enable the
on-demand enterprise. This will enable workers from anywhere, at anytime, using
nearly any device over any connection, to easily, instantly and securely access
whatever application and information resources they need."
Built on the widely deployed presentation
server, Citrix solutions, Citrix MetaFrame XP and MetaFrame Access Suite is
an enterprise access infrastructure software that centralizes access to applications
and information. MetaFrame Access Suite enables IT staff to centrally provision,
manage and support secure access to Windows, Web and Unix applications and information
across the Internet, intranets, extranets, wide-area networks, local area networks
and wireless networks.
Phil said that the Indian market is maturing
and has a good business case. "As cost is always a priority, for every dollar
spent there should be a business case." He also mentioned that Citrix products
are highly dependent on connectivity, and bandwidth in India has been recently
been more available.
Discussing Citirx's repositioning Phil
said, "Citirix is moving from providing pain point solutions to providing a
platform for all the applications. Earlier there were too many bandwidth related
issues like cost, connectivity; desktops were not upgraded etc. But now enterprises
are increasingly adopting Citrix as infrastructure has improved and bandwidth
is more affordable."
Citirix derives value from its 'Access
infrastructure' that enables access to the on-demand enterprise. It provides
tools that build the infrastructure around the access that also ties in with
other tools that manage the rest of the network. Thus it can be easily integrated
with the likes of Microsoft, Tivoli, OpenView, and Unicenter. The access is
matured and developed from being just an access from the PC to being access
from the Web.
Phil discussed the challenges being faced
by the Indian enterprise. He said, "Infrastructure challenge is a very important
issue. Even with better and affordable bandwidth, there are still problems as
lot of Indian companies use VSAT for connectivity, and have latency problems.
And it is not easy to cope well with latency technically, especially when all
of it gets very large over a period."
According to Phil another typical issue
is re-engineering of the business. Applications in India are still on PCs and
there is still some way to consolidation around data storage. Companies are
starting to embrace SAP, Oracle, JD Edwards in a big way to consolidate the
earlier division or branch structure. But companies still have data centers
that are not connected. Thus consolidation is another big challenge.
Phil said, "It is more of a business re-engineering
issue for Indian companies than just a technical re-engineering issue." He added,
"Companies are being pushed to adopt new technologies and migrate to new versions.
The real concern is, are companies ready for the change from the business perspective?
An enterprise needs to make this decision based on the business and its needs,
and not because a vendor has stopped support or is trying to get everybody to
migrate to its product’s new version. Business reasons are very valid and need
to be really considered before any migrations."
Citrix has focussed plans for India and
is working very closely with the large systems integrators like Wipro, TCS and
traditional players like HP and IBM to offer services to big enterprises. It
is also working with software application vendors, SAP being one of their strongest
partners. Though its primary business continues to come from the small and medium-sized
companies in India, Citrix is also looking at offering large enterprises a complete
platform for all the applications. As a part of this initiative Citrix will
be launching MetaFrame Secure Access Manager (to be available in India in September),
as a key component within the Citrix MetaFrame Access Suite. MetaFrame Secure
Access Manager, will offer secure access to any application or information over
the Internet; single-point access to enterprise resources; personalized, role-based
user experience; easy deployment and management.
— Minu Sirsalewala