The way we do business today
is rather different from the business models followed
in the old economy. Our business partners make huge
demands for standards compliance; customers are very
particular and know just what they want. New economy
businesses are extremely tech savvy, so technology is
no longer the differentiator. The only way to gain a
lead over the competition is by ensuring high customer
satisfaction levels, or through innovative products
and services. One can even look into the existing customer
base and create strategies to derive more revenue from
It's important to understand
the market for your products/services and also to know
customer preferences. That's a huge task in itself that
can be done quickly and effectively through Business
Every business needs to devise
enterprise strategies, make forecasts, and identify
new market opportunities. The use of Business Intelligence
tools makes these jobs easier, faster, and less resource-intensive.
An enterprise should understand
that BI is a business project aimed at business users
for business benefits. BI is not essentially an IT affair.
Indian enterprises, especially
in verticals like BFSI, telecom, and manufacturing have
been early movers with the use of BI tools. And companies
like Standard Chartered Bank and ICICI Bank have created
BI teams/cells to harvest better benefits from results
thrown up from the BI systems.
In this issue, we explore the
ways in which the use of BI can benefit your organization.
We have also featured user perspective in the form of
quotes and short articles from CIOs of organizations
using BI. As a special treat, we are privileged to present
an exclusive BI user case study with the Reserve Bank
of India (RBI). RBI has India's largest data warehouse
and uses BI tools for better revenue tracking, and a
'single version of the truth.'
Among regular case studies,
we have featured Tata Teleservices, which has consolidated
its server base and overcome problems it faced in a
heterogeneous environment. There's also a look at how
New Holland Tractors (India) Pvt. Ltd has used Web-based
services and an SMS-based solution to introduce better
Our correspondents spoke to
senior personnel in IBM and CA who talked about the
scope of treating IT resources as any other utility
like water and electricity. Enterprises can use additional
computing resources as-and-when required. And then effectively
switch on and off the use of IT resources in their servers
and storage systems depending on workload. This way,
companies only pay for what they use.
While we were putting together
this issue, we also simultaneously conducted a three-city
seminar called Infrastructure Strategies 2003. These
seminars received overwhelming response in the cities
of Mumbai, Chennai, and New Delhi, and were graced by
some of the most prominent personalities in the India
CIO/CTO/IT Head community.
And we also held a series of
CIO roundtables in select cities. That gave us an opportunity
to interact directly with CIOs from different industry
We bring you excerpts from these
events and the valuable insights that CIOs received.