Bharti has created an infrastructure called Future Factory (FF) which they hope will benefit enterprises that want to conduct usability tests by cloning live wireless environments. The wireless environments currently available at FF are GSM, Wi-Fi and Bluetooth. In case you have a good idea that involves going 'wireless', you can consider using FF's services.

Mohit Bhatnagar, GM Product Development at FF says, "Most enterprises have not considered ways to use mobile technologies and save money, improve productivity, and make incremental revenue. FF can help C-level executives get an idea of how wireless technologies can help achieve their business goals easily."

"Corporate wireless solutions can be quite complex since many standards are still being defined and issues like interoperability and handset dependencies need to be checked. FF helps bring all the pieces together to create a prototyping environment where enterprises can immediately see how their applications will look on multiple wireless devices," says Ambika Kotibhaskar, Manager, Business Development.

FF has the following infrastructure for its functions:

• Pentium 4 computers and server grade systems
• A range of high-end handsets from makers like Ericsson, Motorola, Nokia, and Samsung
• Direct access to Bharti's existing systems like SMS gateways, GPRS systems, and IVR setups though Web based and local clients
• Software emulators to aid easy development
• Brainstorming and presentation tools that can be used for customer focus groups
• Wireless testing and development hardware
• Software tools like J2ME, MMS, and content creating tools
• Access to a dedicated resource pool comprising application developers from Bharti Cellular Limited and its application developer partners
• Consumer research and feedback systems like qualitative and quantitative consumer research processes, close proximity to the customer care center, and presentation tools like visualizers, discussion areas and TV.