Indian storage market is projected to grow at 95 percent
each year between 2000 and 2005. But how accurate is
this projection and how serious are Indian enterprises
about storage? Anal K. Jain, Managing Director,
India & SAARC, Network Appliance Systems (India) talks
about the storage scenario in India and about emerging
trends and technologies. by Mahesh Rathod
to IDC India, the Indian storage market is expected
to have a compounded annual growth rate of 95 percent
in the period 2000-2005. How accurate is this projection?
feel the growth will be as predicted. Customers in India
are now moving their critical business applications
onto their technology infrastructure. For this kind
of migration, enterprises will have to invest in technology,
more into storage in order to address the rapidly growing
mountains of data. Many businesses in India have data
volumes that are several times more than what they had
just a few years ago, and we believe that in the coming
years, data volumes will effectively double every year.
The other reason for the predictions to come true is
that most large and medium sized businesses are now
treating storage as a separate entity from servers,
and have realised the merits of network storage over
the traditional direct attached storage. As this realisation
grows, network storage will grow much faster than the
server market. Storage consolidation will increasingly
be the norm, as it already is in the developed countries.
How serious do you think Indian enterprises are when
it comes to storage, especially after the US attacks?
before the US attacks, organizations in India were very
serious about their data and were aware of the importance
of network storage to their business in terms of cost,
ease of management, data protection and disaster recovery.
The significance of data has been further emphasized
after these attacks.
Various enterprises are now devising policies for data
protection and are seriously looking at storage solutions
that come along with data protection and disaster recovery
strategies. Network Appliance has some extremely effective
and innovative solutions in this area and we have many
organizations implementing these in India. Our solutions
can help customers recover their data much faster than
any other approach in the market today.
What storage technologies and trends will prevail
in the coming years?
the network storage market in India is relatively small
in percentage when compared to the total disk storage
market in India. This scenario will clearly change in
the coming years with network storage gaining a dominant
share. I also understand that the storage market will
very soon overtake the server market. Open, standards-based,
and innovative storage technologies that enable automated
data protection and provide efficient use of storage
resources will be generally accepted globally.
Who do you see as your major competitors?
the moment it is the server vendors whose market share
we are planning to take. Just as it happened in the
case of routers, where special purpose approaches such
as those of Cisco came to dominate over the use of general
purpose servers for the routing function, similarly
companies like Network Appliance will increasingly dominate
the storage area for the data storage function, as opposed
to the use of general purpose servers for this increasingly
complex function. In times to come specialised storage
vendors such as Network Appliance will emerge as the
dominant players. According to a recent study by the
major independent agency "INPUT", Network
Appliance solutions offer a 70% TCO (Total Cost of Ownership)
advantage over competitive offerings in the database
environment making our offerings the most cost effective
storage solutions for the Enterprise.
How do you position Network Appliance in the content
delivery products market?
per the latest IDC reports, Network Appliance has figured
in the Number one position in the caching market the
market for content delivery. IDC interviewed companies
using Network Appliance's ECDN (Edge Content Delivery
Network) solutions, and documented the actual ROI these
companies have realized. Average payback times was an
impressive 100 days approximately. Our leadership in
the content delivery market is due to our innovative
solutions like NetCache, Content Director and Reporter.
NetApp's content delivery solutions enable enterprises
and services providers to offer streaming, video on
demand, and application acceleration solutions. The
caching approach also helps organisations to save on
Recently Network Appliance has been ranked in the
Top 10 of Fortune Magazine's "100 fastest growing
companies." What do you think made this possible?
Lynch in a recent analysis report has described Network
Appliance technology as a "Disruptive" technology
which would significantly change the way storage solutions
are architected. It is the leading edge technology,
efficiency and effectiveness of Network Appliance solutions
and the emphasis on customer satisfaction that have
led to Network Appliance's impressive growth record.
The key technology in Network Appliance products is
its industry leading WAFL (Write Anywhere File System)
technology. We continue to expand on WAFL and build
best-of-breed technology for data snapshots on top of
it. We also lead in technology initiatives like iSCSI
and DAFS (Database Accelerator).
In what verticals do you think storage is popular
Appliance solutions have been adopted in a large variety
of industries and verticals. Among the key verticals
are banking and finance, telecom, manufacturing, software
development and design, and oil and gas. We are also
trying to specifically address several key application
markets like CRM, telecom applications, ECAD and MCAD
and seismic exploration.
Is there any change happening with the capacity of
filers when compared to the entry-level offering? How
much is the change?
capacities have been growing very rapidly. Our smallest
solution starts at 200 GB. Customers can scale the same
system without any need for change of storage unit or
technology going up to high-end filers that offer 18
TB capacity. This is unlike many other approaches in
the market, which require customers to keep changing
their technologies as their needs grow, even with the
Can you highlight on your global partnerships with
companies like SAP, Legato, Oracle and others.
have partnered with leading application vendors like
Oracle, SAP, and Microsoft and have certified configurations
and best practice guides. We also offer joint professional
services with these partners for implementation of solutions.
We have also certified configurations with all major
solutions vendors in the backup and disaster recovery
areas with companies like Veritas, ATL, Legato and Brocade.
Mahesh Rathod can be reached at email@example.com