|
Home
> Chennai Networked > Full Story
DAX
- their best bet
Apcom
was established in 1986. Although its involvement in the IT
industry, through its ex-IBM management team, goes back to
1971. After IBM's closure in 1978, the company was involved
in consultancy and turnkey projects before starting manufacturing
& operations in 1986. The company then was amongst the
first to start distribution of hardware and networking prouducts
in India. Apcom pioneered the use of cartridge tape drives
in India and were for years known as the "BACKUP PEOPLE".
In 1988, Apcom saw a major growth opportunity and then diversified
into Networking. By end-1990, Apcom clearly became the leading
LAN products suppliers and acknowledged 'LAN Experts' in India.
Apcom products, specifically COMPEX, are de-facto standards
even today.
Positioning
itself as a value-added distributor, Apcom started off with
distribution of its own branded products in the name of DAX.
The product roll over started in 1997 when Apcom launched India's
first Data Secure System in the DAX name. The product was available
in a complete range of Data Security for Notebooks, PCs and
LANs. Apcom is one of the biggest and technically the most respected
OEM supplier in the country. Apcom's Technology Distribution
Network is well utilized by all computer OEMs, VARs, dealers
and distributors.
To
handle the growth in the Indian IT-market place, Apcom has structured
its operations into two operational divisions namely;
Business
Development Channel: For promoting products, brand management
and ensuring that their principals Compex, Eicon, Specialix,
Nordx/CDT and DAX are effectively represented in India.
Sales
Channel: For selling and supporting all products sold to
distributors, dealers, OEMs, SIs and VARs.
Apcom
was one of the first companies to realize the potential for
Networking in India. In 1988, their management made a decision
to invest maximum resources in Networking Technologies .
In
a space of three eventful years, they became market leaders.
A year went in studying the market, developing technical expertise
and getting the marketing/support teams together. In 1989, they
tied up with COMPEX. Apcom is proud of the fact that COMPEX
LAN cards dominate and constitute more than 75 percent of the
installed base in India (IDC India Report).
Though
PC-based LANs and WANs would dominate, Apcom realized that the
demand for UNIX Connectivity would also grow. Hence, in 1992
they have tied up with SPECIALIX and today also enjoys the position
of market leadership in UNIX Connectivity products.
In
keeping with the trends world-wide, Apcom also entered the area
of Wide Area Networking (WAN). The first major strategic tie
up, in 1994, was with Eicon Technologies who are world leaders
in X.25 and SNA-Connectivity. Here again, Apcom was quick off
the mark and saw to it that the prestigious National Stock Exchange
not only used Eicon X.25 cards but were also committed to use
these as a standard all over India. Currently, over 2000 Eicon
based terminals are linked to the National Stock Exchange WAN
alone and Eicon has the largest installed base of ANY WAN product
in India. They also have a tie-up, since 1995, with NORDX/CDT
for end-to-end structured cabling. Apcom is the only Authorized
Training Center (ATC) for Nordx/CDT Structured Cabling Systems
in the region. With the opening up of the Indian economy, the
phone companies, ISP privatization, and the popularity of the
Internet, the need for global communication is immense. Apcom
is committed to play a key role in taking India into the global
network and, is on the lookout for adding new distribution products
that are synergistic.
Apcom's
Corporate Strenghts
First
and foremost, Apcom's biggest strength lies in its strong and
deep tradition of 'Professionalism' and `Respect for an Individual'.
Consistent with this professionalism is their belief in training.
Each and every professional appointed by them undergoes rigorous
and continuous training. This is in addition to the year round
in-house training.
One
of the keys to organized operations - Systems is their weekly
and monthly reporting systems and a state-of-the-art distribution
center. All this enable Apcom to meet the exacting demands of
its customers.In an industry which is plagued by narrow margins,
Financial Strength becomes an important factor. Apcom is right
through consistently maintaining effective cost control and
operating margins. Business is conducted leveraging the total
capital invested by full-time working directors.
Apcom
has a wide geographic coverage with seven full-fledged offices
and four representative offices, covering virtually all major
business areas of India. And, they have definite plans to reach
into smaller towns.
Thus,
Apcom today is India's leading value - added distributor of
computer products through its all India technology distribution
networks. |
