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Internet is the fifth market leadership for Nortel Networks''
an attempt to consolidate its market share, Nortel Networks
has introduced a new suite of products under the umbrella
of Personal Internet, which would help service and content
providers increase their revenues and also enhance the Net
surfer's experience. In a telephonic interview from Hong Kong
where Nortel unveiled its strategy for the Asia Pacific region
on 14th March, Steve Wood, vice president, content networking
business unit, enumerated the advantages of Personal Internet
and its relevance to the Indian market
is the Personal Internet and how does it work?
Wood: This is a new approach that radically alters
how users and content come together. Unlike conventional networking
technologies that blindly switch packets at high rates, content-intelligent
Personal Internet solutions, such as Layer 7 Web switches
and content routers, classify Web sessions using the information
embedded in the body of the session and manage traffic to
ensure end-to-end session integrity.
parsing each user request, the Personal Internet can determine
the actual user's Internet location and measure the performance
and reliability of the content sites, relative to the user
in real time.
addition, the Personal Internet can refine content site and
content server selection, ensuring that users are connected
to the right content in the most direct and speedy manner.
are likely to benefit from Personal Internet? Is it the users
or the ISPs?
Wood: The suite is aimed at service providers, hosters,
content publishers and very large enterprise customers. Our
Personal Internet will give service and content providers,
the ability to uniquely identify and retain customers. It
would leverage infrastructure to allow service providers to
offer content publishers custom content insertion and personalized
services aimed at a specific target audience.
that in India ISPs are still concerned with connectivity and
access, do you think there is a market for the Personal Internet
solution in India?
Wood: The product portfolio of the PI gives service providers
the opportunity to offer IP and content related services and
make money. These products make a lot of sense in today's
scenario when "free access" models are ruling the
market and the service providers are losing money every day
of their operation. These products and technologies sit on
top of the access networks of the service providers and help
them to increase their product offerings from mere access
to IP and content services. So the answer is yes, because
it enables the service providers to make money which is their
immediate need and long term purpose.
the Personal Internet empowers service and content providers
to create and retain a loyal subscriber base through the ability
to identify once anonymous users and turn them into known
subscribers ensuring that personalized and content services
can now be offered.
does the Personal Internet mean to Nortel and how is it going
to help consolidate your position in the networking world?
PI is the fifth market leadership of Nortel Networks,
the other four being optical Internet, local Internet, wireless
Internet and e-business. If you look at these initiatives,
these cover the whole Internet infrastructure from the user
to the access to the backbone to the content.
these leaderships are complimentary and leverage on each other
for providing a complete "edge to edge" solution
( subscriber edge to content edge). PI has immediate appeal
for the large service providers who have already invested
in the basic infrastructure and now want to offer value-adds
on top of that and generate new revenue streams ( like Telstra
in Australia, for example ). Nortel's strength lies in its
focussed approach to the market and a loyal customer base
who have invested very heavily in the networks. With PI these
valued customers have a tremendous opportunity to maximize
the returns on their deployed infrastructure.
the Personal Internet a suite of products the service providers
should buy at one go or is it modular?
Both. The Personal Internet consists of products at both the
subscriber and content edge. These include: Shasta broadband
service node, Shasta personal content portals, Alteon personal
content directors, Alteon content-intelligent Web switches,
Alteon integrated service directors, Alteon personal content
cache and content distribution management.
these products available in India and how do you propose to
penetrate the market?
Wood: Some of the products are available immediately
while some others would be in the market in the next couple
of months. We will continue to work with value added resellers
in India. The carrier market in India has opened up and with
all the optical fibre infrastructure being put up, there is
a big opportunity ahead.
- Aparna Achar