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Citrix to be enabler of ASPs
forward its mission for digital independence, Citrix Software
Ltd; has announced its iBusiness ASP program and facilitated
the ASPs by launching its iLicensing program in the country.
With this, Citrix hopes to support and accelerate the growth
of the ASP market in India. This is also being seen as a move
to strengthen its position in the country as the chief enabler
of the ASP movement.
a recent study, IDC has reported that the global ASP market
is expected to grow from $300 million in 1999 to $8 billion
by 2004, while in India the preliminary projections estimate
the ASP market to be Rs 1100 million by 2004.
these figures in mind, Citrix is determined to push itself
in the ASP segment in the country. Says Daniel A. Heimlich,
director of marketing, iBusiness, Citrix Systems Inc., "The
ASP market is in its infancy and most of them are still working
out the model for providing applications on rent. We have
set out to make MetaFrame, Microsoft Terminal Server, the
single unified solution for ASPs. In this iBusiness ASP program,
we will also help them in capacity planning and provide licensing
options. We will also start a channel program for value added
resellers, consultants and integrators in the ASP space and
an ASP partnership program."
a matter of fact, the company set up three channel programs
to address specific service provider needs. The iBusiness
ASP program is seen to initiate an interactive relationship
between the ASPs and Citrix. While iLicense is the innovative
"pay as you go" software licensing model, which
enables ASPs to install a full suite of Citrix software across
servers without having to incur any up front software licensing
fee. Instead a billing and license metering software is used
to measure the usage level.
iLicensing that we have pioneered will help the ASP market
towards an electronic licensing system," explains Heimlich.
In addition, this new program also extends to the ASP's round-the-clock
technical support, assistance in building strategic partnerships
and establishing and expanding service offerings and marketing
According to Heimlich, Citrix is focussing on increasing the
revenue through various ASP and NSP partnerships globally.
In fact, Citrix has already signed more than 100 members for
its iBusiness ASP program globally. Anil Menon, director,
marketing, Citrix Software Ltd., says, "We expect this
licensing program to become a success in India and act as
a catalyst behind the growth of the ASP market."
more, Gartner records that up to 80 per cent of the world's
500 plus ASPs will use Citrix software within the next five
years. "The reason why most ASPs will use our software
is because the Citrix application server software enables
them to centralize the installation, deployment and administration
of applications on their servers and deliver connection to
users on virtually any platform and client device," says
the ASPs, Citrix is also targeting the market for web-based
applications through new products and technology enhancements
to MetaFrame. In fact, MetaFrame forms the basis of Citrix's
server based, thin client computing and Digital Independence
Initiative. "The Digital Independence philosophy concentrates
on improving not only application access, but also the user's
actual application experience. In fact we are now focusing
on Unix applications, mission critical applications, web based
applications, as well as ASP applications to expand our server-based
computing portfolio," explains Heimlich.
the bulk of Citrix's application server revenues come from
MetaFrame, the flagship application server software for Windows
NT and Windows 2000 server environment. "In the Indian
application deployment space, for the past two years, the
MetaFrame adoption rate has reached 200 per cent. In fact,
we would look at setting up a proof-of-concept center in the
country to promote this solution," says Menon. Recently
Citrix has also launched its MetaFrame version for various
flavors of the Unix OS.
Citrix has made inroads into the global ASP market, it is
yet to see fruits of its recent activities in the Indian market.
With its Digital Independence message, Citrix has definitely
expanded its the application server's market reach and accelerated
its adoption in traditional enterprises markets. While Citrix
is definitely well ahead of its potential competitors in the
market, it will need to wake the nascent Indian ASP market.